With the Consumer Electronics Show just day away , a very curious billboard has surfaced in Las Vegas that prominently blow Apple ’s privacy standard . Playing to city ’s own infamous tagline , it reads : “ What bump on your iPhone , stays on your iPhone . ”

The billboard was spotted by Engadget ’s Chris Velazco , whotweetedan image of it Friday . With Apple rival adjust to showcase their flashygadgets and emerging technologythis week in Sin City ( Apple does not take part ) , it sure as shooting appears that the company is throwing sticker in the general direction of its competition .

“ Every Apple mathematical product is design from the ground up to protect that information . And to authorise you to choose what you share and with whom , ” Apple states on its site . “ We ’ve proved sentence and again that great experiences do n’t have to come at the disbursement of your privacy and security . ”

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

Apple never show up at CES , so I ca n’t say I visualise this coming.pic.twitter.com/8jjiBSEu7z

— Chris Velazco ( @chrisvelazco)January 4 , 2019

AndroidandGoogle , Samsung , andAmazonhave all had their sightly portion of big privacy and/or data collecting scandal , to be sure . And it ’s honest that Apple doestake measuresto ensure that user data point is protect , including by anonymizing information . Apple’sT2 security department chipis an incredible piece of surety ironware . But Apple is not without inculpation for its part in instance of jeopardized drug user privateness .

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As just one example , research worker found in 2017 that Apple had grant Uber special permission for ascreen - transcription capability , which raised concerns that the company or a potential hacker could steal passwords and other personal selective information . That was reasonably fucked ! Security Researcher Will Strafach tell at the time that Uber appeared to be the only third - company developer with such permission , bring : “ Considering Uber ’s preceding privacy issues I am very curious how they convert Apple to allow this . ”

Another Apple seclusion highlight includes therevelationby Strafach month before thatAccuweather ’s Io appwas trail users ’ placement and sharing that information with its service collaborator Reveal Mobile , even when users turned off location access .

Over onTwitter , TechCrunch ’s security editor Zack Whittaker also pointed to a 2017 paper from theInterceptthat found so - called anonymous message app Sarahah was surreptitiously collecting liaison electronic mail addresses and phone number without making clear to users that it was doing so . Whittaker tweeted : “ Apple was mean to keep that data safe , too . It did n’t . ”

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Moreover , Apple has no hard cut - off for webcams on any of its devices , mean many of us sport stickers on our bezel .

Companies arenot your acquaintance , even if they require you to consider they are . And it seems unwise to suggest that any company is consummate in the business of privacy .

[ TwitterviaMacRumors ]

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