Well , well , well ! With the comer of Google ’s heavily leaked , extremely hype new streaming dongle , Chromecast with Google TV , it look yet another Silicon Valley company has figured out that mayhap — just maybe — we do not want to stream everything from our phone .
Google has had a presence in the streaming wars in a very big way of life and for quite a while now . Android TV powers plenty ofset - topboxesandsmart TVs , and Google ’s Chromecast devices have for years allow cord - cutters to balance beam content from their peregrine devices or tablets to much heavy screens in their domicile . That ’s a neat workaround to thesmart TV conundrumand loss of financial backing for some apps over time . But it also made your headphone a necessary part of your entertainment experience .
Most ill-famed of the telephone - centric cyclosis experiences is thespectacular disasterthat is Quibi , a military service thattried and failedto forcefulness TV audience to watch out premium content on a small screen — during a pandemic , no less ! At launch , Quibi did not support any kind of background , internet , or TV casting apps . It has sinceintroduced a featureto financial support the latter , but not until long after its launching and by which sentence it was already struggling to make hoi polloi care about a technology that Quibi executive director lay as thefuture of cyclosis — a short - form video format for premium features that would support both portrait and landscape storytelling , depending on how a user ’s phone was tailor .
Image: Google
So confident was Quibi about its product that it even opted to charge for the ad - patronage version of the platform , which was sure enough a pick give the out-and-out identification number of streaming apps that had or were launching within six months on either side of Quibi ’s unveiling . ( Though the company seem to have rethought this approach and is testing afree ad - put up versionof its app in Australia . )
That someone would woolgather up a “ YouTube , but make it HBO ” construct for running errand is not entirely surprising . For class , streaming help - adjacent apps likeSnapchatandTikTok — and long before them , YouTube — proved that there was a real appetite for mobile wake . But rather than giving users the same grumpy - platform tractableness that YouTube affords them , Quibi decided to list really , really severely into creating a service that nobody asked for . deed over , Quibi was pitched pre - covid-19 , but the insistence on making a Netflix for phone still seems bold even in more normal times .
And that brings us back to the newChromecast with Google TV — which , above all , has a consecrated remote for once ! With its better , improved user interface , it ’s almost as if someone at Google stopped for a 2nd and thought , ‘ hold back a minute , what if phone - as - remote is n’t the best way to stream capacity ? ’ The Google TV part of this new product is a streaming - specific upgrade from Google ’s Android TV . And that ’s pretty smashing ! With brilliant , big - screen TVs now more affordable and powerful than ever , many viewers have what could easily be described as mini - movie theatre in their homes . Why on earth would users prefer to ascertain moving picture on their phones when many have bigger , better sieve as selection at home ? Especially the right way now !
Having selection across political program is cracking , and do n’t get me amiss , I ’ll occasionally pull up a TV on my phone to kill time while on the go . But I sure as hell do n’t want to be forced to have to use my phone to watch movies or TV . And companies seem to finally be picking up on that .
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