BlackBerry 10: A Good Start With No Finish Line

https://www.youtube.com/watch?v=JEPYYo0-gfc

Today is BlackBerry World , a celebration of all things flange . Or , more specifically , one thing lip : BlackBerry 10 , the company ’s last great hope for a much - require comeback . But did the party trot out enough goodness today to allay fear over its future ? Hard to say . And that ’s perchance the scariest part of all .

There were three tent terminal to CEO Thorsten Heins ’s BB10 introduction : Camera . Keyboard . Flow . All of which look pat ! But also conversant . older hotdog with slightly new tricks . It ’s hard to see how they ’ll be enough to win over developers , much less the hoi polloi who actually pay off for their phones .

Look , says RIM , at our young prognosticative text . And it does reckon very smooth and useful and good in the brief coup d’oeil that we got this morning . But so does Swype . So does Windows Phone . And now that the famed BlackBerry physical keyboard is gone — and it did have to go — it ’s ultimately just another touchscreen with varsity letter on it .

There ’s multitasking , yes . The word BlackBerry ’s marketing team has settled on for it is stream . Again , looks delightful , and certainly useful for the business enterprise persons drawn to BlackBerry in the first place . But keeping all of those applications running all the time require far good spectacles than RIM has investedin its marquee hardware lately . To say nothing of the hit the battery will take when those apps start to let in picture streaming and plot .

https://gizmodo.com/the-blackberry-torchs-biggest-failure-rims-ridiculous-5614843

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Then there ’s that photographic camera , mayhap the only in truth breakout BB10 feature so far . tactual sensation anywhere on your filmdom to flick a picture show , then scroll forward and backward in time to capture that one perfect millisecond when no one was wink . voice great . Looks not bad . But is it enough to make you ditch your iPhone ?

RIM ’s biggest problem , though , is that that ’s not a query you ’ll be asking yourself any clip presently . The grown absentee from BlackBerry World is n’t any individual feature . It ’s a phone to put them on . It does n’t matter how good BB10 is if you ca n’t buy it . And as of today , there ’s no reading that you ’ll be capable to any time soon .

In fact , all we know about RIM ’s BB10 equipment plans are fromleaked roadmapsand whispers . End of the class ? belike ! But while the ship’s company insists that it ’s pushing hard to foregather its deadline , we do n’t know what those deadline are . On the one helping hand , yes , take your time and do n’t take a crap out a half - bake type O like you did with PlayBook . On the other ? The starting gun went off for this race a long time ago . And you ’re still stretching behind the pulley block .

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