Apple has followed through with its word to give developer a formal appeals unconscious process , which will allow them to struggle back if Apple ’s App Store reviewer find that an app rape its guidepost . The company originally announced it would be giving developer a style to challenge its decision at its Worldwide Developers Conference in June , and as of today that submission process is now live .

“ To bear on offering a secure place for users to download apps and helping you successfully prepare apps that are unafraid , high - quality , reliable , and respectful of exploiter privacy , we ’ve updated the app revue procedure as announced at WWDC20,”Apple foretell .

Apple also pronounce that developer will be able-bodied tosuggest changesto the App Store guidelines .

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Image:Apple

“ Your feedback is vital to ca-ca the Apple development platform and App Store even well , so we ’d do it to hear your intellection , ” said Apple on its feedback varlet .

Apple say feedback will be anonymous , but the form is only undetermined to “ Account Holders and admins of a rank in the Apple Developer Program . ” So if you do not have a developer account with Apple , you will not be able to submit feedback . A ship’s company like Epic Games , which recently had itsdeveloper news report revokedfor infract the App Store guidelines over in - app payments , wo n’t be able-bodied to submit feedback — although at this point , we ’re all pretty cognizant of what Epic thinks of Apple ’s App Store guidelines .

As note byThe Verge , these changes were first announced when Apple was in the middle of a public feud withBasecamp , creator of the new email service Hey , which cost $ 100 a twelvemonth . Like Epic , Basecamp challenge Apple ’s 30 % commission on in - app purchases , and shout out Apple for forbid it from releasing a fresh rendering of its Hey app on iOS unless it added an in - app purchase .

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The two companies finally hit a via media : Basecamp could set aside users to sign up via the iOS app and then have those user transition to a pay account on the WWW . Although concord tocurrent App Store guidelines , apps “ must not straight off or indirectly target iOS exploiter to employ a buying method other than in - app leverage , ” and “ general communications about other purchasing methods must not discourage use of goods and services of in - app purchase . ”

Apple also tried to make WordPress add in - app purchases , but later reverse its decisiveness .

What landed Epic Games in red-hot piss with Apple is that it blatantly gave Fortnite player a style to directly pay Epic from within the app itself — and gave them a bank discount for doing so . However , since a instrumentalist ’s Fortnite business relationship can be linked across multiple platform , there ’s nothing preclude someone from purchasing V - Bucks ( Fortnite ’s in - game currency ) on the vane and then spending those V - Pearl Buck in - plot via the iOS or macOS app .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

Apple also lately reject Facebook ’s attempt to tell its users about the 30 % cut it would take from the societal mass medium app’snew online events feature . According toReuters , developers are n’t allowed to include “ irrelevant ” information in their apps .

“ Now more than ever , we should have the selection to help people understand where money they mean for small businesses actually goes . Unfortunately Apple rejected our foil notice around their 30 % taxation but we are still working to make that entropy available inside the app experience , ” Facebook said to Reuters in a statement .

Facebook ’s online event feature is mean to aid small business sector proprietor whose livelihoods were bear upon by the covid-19 pandemic get back their revenue stream .

William Duplessie

consort to Apple , some of the most uncouth reasonsdevelopers get their apps pass up include incomplete selective information , inaccurate screenshots , and bugs — but maybe no in - app purchases and telling people about the 30 % cutting should be impart to that lean .

get a bakshish regarding Apple ’s new appeals process ? pass on out viaemail , ProtonMail , DM for Signal , orSecureDrop .

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