Where you live state a lot about you — and nobody love that good than marketeers . Now , though , you’re able to take a glimpse at what they have it off , using this searchable map built by software companyEsri .
ItsTapestry Segmentation projectrolls together demographic data from the Census and merchandising data fromGfK Mediamark Research & Intelligenceto … well , to terrorize effect . The results are sliced and diced into67 profiles of American grocery store segments , which are show in percentage terms when you seek by ZIP code . you may search for your own in the interactive function below ( oron their full site ) .
Are your wall by “ Prairie support , ” “ dormitory to Diplomas , ” “ Laptops and Lattes , ” “ Las Casas , ” or some other demographic whole ? Silly public figure aside , the descriptions will probably cut close to the bone . Go on , give it a try . [ EsriviaWSJ ]
Datamaps
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