John LegendandChrissy Teigen‘sSuper Bowlcommercial looks a little different out of respect forKobe Bryant.
Genesis, a brand of luxury vehicles under the Hyundai umbrella, made a last-minute change to remove a helicopter from the beginning of thecommercialin the wake ofthe NBA legend’s death.
“Today we re-cut our Super Bowl ad, to remove a stationary helicopter that was in the opening two seconds of the commercial,” a Genesis spokesperson toldUSA Today. “The ad had been filmed, produced and delivered well before Sunday’s tragedy, so we took down the spot out of compassion and sensitivity to the families.”
Before it was removed, the helicopter was seen sitting outside of a large mansion as Legend and Teigen enter a fancy party filled with “old luxury” stereotypes.
Genesis USA
In the brand’s firstSuper Bowlad, set to air during Sunday’s big game, the two unveil Genesis’ new “Young Luxury” campaign.
During the party, Teigen, 34, makes a toast to old luxury after ribbing several guests — “You’ve had a good run” — and introduces “young luxury,” directing everyone to the driveway with a grand, sweeping gesture. But before Legend, 41, lets Teigen into the Genesis GV80 Sport Utility Vehicle, he demands a password.
“Sexiest Man Alive,” an exasperated Teigen replies.
The ad will air during the second quarter of Super Bowl LIV this Sunday on Fox.
Bryant, 41, was killed in a helicopter crash in Calabasas on Jan. 26 alongside his13-year-old daughter Giannaand seven others on their way to ayouth basketball game.
Gianna and Kobe Bryant.
“I’m so sad and stunned right now,” Legendtweeted on Sunday night. “In Staples Arena, where Kobe created so many memories for all of us, preparing to pay tribute to another brilliant man we lost too soon, Nipsey Hussle. Life can be so brutal and senseless sometimes. Hold on to your loved ones. We miss you, Kobe.”
source: people.com
