Chanticleer Holdings , which possess nine Hooters restaurants and other regional burger chains like trivial Big Burger , announced today that it was putting its trueness course of study on the blockchain . And just like other companies that have recently issued pressing release with the word “ blockchain , ” its stock monetary value shotthrough the ceiling .
The Nasdaq - listed stock , BURG , was up 50 percentage this dawn , jumping to $ 4.87 per share after the market spread out . The monetary value dunk down a bite from its break of the day high , but it ’s still up 40 percent today .
What ’s the practical purpose of putting a loyalty program like the Hooters HootClub ( gravely , that ’s what it ’s called ) on the blockchain ? That part is n’t clear . But companies are find out very apace that just say the word “ blockchain ” can cause your lineage price to multiply .
of late , an iced tea maker decided to change its name from Long Island Iced Tea toLong Blockchain . The gunstock treble instantly . And when a financial engineering company scream LongFin bought a nearly unworthy crytpocurrency company last month , its own livestock price shoot up2,000 percent .
But theses companies take a firm stand that using blockchain technology makes arrant sense for their consumers .
“ We desire to exposit our existing allegiance programme with something that really changes the way of life our client can leverage their rewards ; Mobivity Merit is tangible cryptocurrency , leveraging the same infrastructure and principles of Bitcoin , Ethereum , Ripple , Litecoin , and more , and will enable our customer to make exercise of their reward in alone new mode , ” said Michael Pruitt , chief executive officer of Chanticleer Holdings in a pressrelease .
Ah , yes , this manner … customers can … . leverage …… . their … …… . rewards . Well , when you put it that way of life .
“ Use your Merit mine by use up at niggling Big Burger to get a buffalo chicken sandwich at American Burger Co. , or swap them with your vegan friend so he can get a veggie Warren E. Burger at BGR . And that ’s just the beginning , ” he persist in .
And I suppose that expanding your trueness program to incorporate all of your unlike brands makes some signified , but could n’t the society do that without using blockchain technical school ?
The company notes that all of the allegiance syllabus will now be manipulate by the consumer , but it ’s again not altogether clear what that mean to the modal person and who on the nose is run to take advantage of it . All we hump for trusted ? The company ’s store is doing really well today . And it looks like 2018 will be the year every other caller tries to make the exact same thing happen with their own stocks .
[ CNBC ]
Correction : This post primitively identify Chanticleer Holdings as the parent company of Hooters . It in fact owns only nine of the more than 400 locating globally . We regret the error .
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