Maluma for ‘Playgirl’

Malumais leaving little to the imagination in his newPlaygirldigital cover shoot.

The Columbian singer-songwriter is the face ofPlaygirl.com’s relaunch, and PEOPLE has an exclusive look at their “inside the issue” photoshoot: the steamiest with the “Felices Los 4” singer yet.

In one of the images shared, Maluma, 30, was snapped standing shirtless in a white-walled kitchen, staring seductively into the camera as he cascaded milk from a half-gallon into a bowl of cereal. Beyond an array of tattoos covering his torso, the only article of clothing present is what appears to be a grey textured robe tied loosely around his waist.

Maluma for ‘Playgirl’

On the cover ofPlaygirl, the star gets even more comfortable with a laid-back pose, crossing his hands behind his head and fully unbuttoning the top of his coordinating black striped pajama suit.

“I’ve been [acting sexy] for almost 10 years, since I started my career,” Maluma highlighted in his cover interview, noting that people can still “admire someone and think that a person is sexy or that they’re hot,” even when that person is in a committed relationship.

Speaking of committed relationships,Playgirl’s cheeky choice to say that Maluma “wants to be your daddy” on the cover is a double entendre that also serves as a nod to the fact that the singer is about to become a father.

Maluma on the cover of ‘Playgirl’.

Maluma on the cover of ‘Playgirl’

He and his girlfriendSusana Gómezannounced they were expecting in October 2023 via themusic videofor “Procura.”

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Maluma and Gómez were first spotted together in August 2020, perHola!, and in the time since, they have been jetting around the world, enjoying date nights, family vacations and more.

As for how Gómez feels about her significant other stripping down forPlaygirl, the artist made it known that “she was super happy about me doing the cover.”

“She was like, ‘No way! I love it. You’re going to show the world that you’re stronger than ever. That you’re the best version right now. You’re showing the world that you’re killing it.’ Because she knows that’s my career,” he said.

Mickey Boardman,Playgirl’s creative director, said in a statement about working with Maluma, “As we embark on a new era in the history ofPlaygirl, Maluma, feels like the perfect cover star to relaunch the brand. He’s hugely talented, successful, and sexy in the open, friendly way thatPlaygirlstands for.”

The singer’s digital cover issue officially launches on Thursday atPlaygirl.com.

source: people.com